Total Viewership of 7.9 Million Across TV and Digital – Up +35% vs. 2020 Week 3 ‘Thursday Night Football’ Matchup
Average Minute Audience on NFL & Yahoo Sports Platforms Hits 484K – Up +26% vs. 2020 Week 3 ‘Thursday Night Football’ Matchup
Total viewership for last night’s Thursday Night Football Presented by Bud Light Platinum game featuring the Carolina Panthers’ 24-9 win over the Houston Texans was 7.9 million viewers (TV + Digital) – slightly surpassing last week’s New York Giants vs. Washington Football Team game to make it NFL Network’s most-watched exclusive Thursday Night Football game since 2018 (New York Jets vs. Cleveland Browns, 2018 Week 3).
The 7.9 million viewers for Panthers-Texans on TV and Digital is up +35% versus last year’s Week 3 Thursday Night Football matchup between the Miami Dolphins and Jacksonville Jaguars (5.8 million) and up +25% vs. the 2020 NFL Network exclusive Thursday Night Football three-game average (6.3 million P2+). Panthers-Texans was television’s most-watched telecast of the day.
Digital streaming across NFL digital platforms, Panthers and Texans mobile properties, and Yahoo Sports mobile properties delivered an average minute audience of 484K – up +26% vs. last year’s Dolphins-Jaguars game (384K).
The 2021 Thursday Night Football Presented by Bud Light Platinum season continues Thursday, September 30 when the 2021 No. 1 overall pick Trevor Lawrence and the Jacksonville Jaguars travel to face 2020 No. 1 overall pick Joe Burrow and the Cincinnati Bengals EXCLUSIVELY on NFL Network. Pregame coverage begins with TNF First Look at 3:00 PM ET, followed by NFL GameDay Kickoff at 6:00 PM ET.