Total Viewership of 8.5 Million Across TV+Digital āĀ Up +47% vs. 2020 Week 4 ‘Thursday Night Football’ Matchup
Ā NFL Network Exclusive 3-Game TV+Digital Average of 8.1 Million Viewers āĀ Highest Since 2018
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Average Minute Audience on NFL & Yahoo Sports Platforms Hits 542K āĀ Highest Ever for NFL Network Exclusive ‘Thursday Night Football’ Game
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Total viewership for the Week 4Ā Thursday Night FootballĀ Presented by Bud Light Platinum game featuring the Cincinnati Bengals’ 24-21 win over the Jacksonville Jaguars wasĀ 8.5 millionĀ viewers (TV + Digital) ā topping the Week 2 and Week 3Ā Thursday Night FootballĀ games this season to make it NFL Network’sĀ most-watched exclusiveĀ Thursday Night FootballĀ game since 2018Ā (New York Jets vs. Cleveland Browns, 2018 Week 3).
The 8.5 million viewers for Jaguars-Bengals on TV and Digital is upĀ +47%Ā versus last year’s Week 4Ā Thursday Night FootballĀ matchup between the Denver Broncos and New York Jets (5.8 million) and upĀ +36%Ā vs. the 2020 NFL Network exclusiveĀ Thursday Night FootballĀ three-game average (6.3 million P2+). Jaguars-Bengals was television’sĀ most-watched telecast of the day.
NFL Network averagedĀ 8.1 millionĀ viewersĀ TV+Digital for the three exclusiveĀ Thursday Night FootballĀ games this season ā the highest since 2018, and upĀ +29%Ā vs. 2020 and upĀ +18%Ā vs. 2019.
Digital streaming across NFL digital platforms, Jaguars and Bengals mobile properties, and Yahoo Sports mobile properties delivered an average minute audience ofĀ 542KĀ ā theĀ highest digital average minute audience everĀ for an NFL Network exclusiveĀ Thursday Night FootballĀ game, surpassing the Week 2 matchup between the New York Giants and Washington Football Team earlier this season (533K).
The 2021Ā Thursday Night FootballĀ Presented by Bud Light Platinum season continuesĀ Thursday, October 7Ā and moves to FOX, NFL Network and Amazon Prime Video when quarterbackĀ Matthew StaffordĀ and the Los Angeles Rams travel to face quarterbackĀ Russell WilsonĀ and the Seattle Seahawks in an NFC West rivalry game. Pregame coverage on NFL Network begins withĀ TNF First LookĀ atĀ 3:00 PM ET, followed byĀ NFL GameDay KickoffĀ atĀ 6:00 PM ET. AtĀ 7:30 PM ET,Ā FOX NFL ThursdayĀ airs on FOX, NFL Network and Amazon Prime Video.