Thursday, April 18, 2024

Approximately 100 million viewers watch NFL Football during Week 1

  • Week 1 averagedĀ 17.4MĀ Ā viewers,Ā +7%Ā YoY on TV+Digital and the 2nd-highest Week 1 viewership over the last 5 seasons (2017-2021, behind 2019)
    • NFL games ranked as the top 6 telecasts for the Mon-Sun broadcast week
    • 23.2 billionĀ total minutes were consumed; largest Week 1 minutes total since 2016
      • The two National windows on Sunday drewĀ 6.3 billionĀ total minutes,Ā the highest on record for a Week 1 National windowĀ (records date back to 1988)
      • Thursday Kickoff (DAL@TB) deliveredĀ 26.4MĀ viewers, ranking as NBC’s most-watched Kickoff game since 2015
      • NBC averagedĀ 22.8MĀ viewers for its Thursday/Sunday games (driven by Kickoff), upĀ +11%Ā YoY
      • MNF averagedĀ 15.3MĀ viewers on ABC+ESPN+E2, upĀ +59%Ā vs. last year’s doubleheader on ESPN alone, and the most-watched Week 1 MNF game since 2013 (PHI@WAS, 16.5M)
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