NEW YORK AND TORONTO – The Professional Women’s Hockey League (PWHL) and PLAY Hockey have unveiled a multi-year partnership to introduce the inaugural PWHL Breakthrough Cup. This collaboration aims to promote the growth and development of girls’ youth hockey through inclusive events and experiences, enhancing the PWHL’s commitment to advancing women’s hockey at all levels.
PWHL Breakthrough Cup Details: Set to take place from April 4-6, 2025, in Blaine, MN, the PWHL Breakthrough Cup powered by PLAY Hockey will bring together teams of all ages and skill levels. This event, held in the State of Hockey, offers participants the chance to compete and interact with the stars of the PWHL, striving to be crowned PWHL Breakthrough Cup champions. Registration is now open at playhockey.com/pwhl-breakthrough-cup.
Partnership Highlights: PLAY Hockey will support the PWHL’s grassroots hockey marketing efforts by powering select events through registration, scheduling, event operations, and more. This partnership aims to foster a dedicated fanbase and promote the growth of girls’ youth hockey.
Quotes:
Rhys Van Kemenade, Chief Hockey Officer, PLAY Hockey: “Seeing the passion from fans globally since the PWHL dropped its first puck in 2024 has been both inspiring and game-changing. At PLAY Hockey, we’re committed to growing the game and advancing opportunities for women and girls in hockey across our global portfolio of team, individual entry, tours, and development events. Partnering with the PWHL, the best women’s hockey league in the world, to continue our efforts is beyond exciting.”
Jayna Hefford, Senior Vice President of Hockey Operations, PWHL: “At the PWHL, we are committed to grassroots hockey, recognizing it as the foundation of our sport, which is why this partnership with PLAY Hockey is the perfect fit. We know how vital it is to support young players, coaches, and communities at every level to ensure the growth and sustainability of women’s hockey. Through this partnership, we know we can significantly impact the sport and foster a lifelong love for the game in young players.”
This partnership marks an exciting step forward for both organizations, blending competitive spirit and community engagement to drive the future of women’s hockey.
