Viewership of 13.1 Million Across TV and Digital – Up +23% vs. 2020 Week 7 ‘Thursday Night Football’ Matchup; Average Minute Audience on All Digital Platforms, Including Amazon Prime Video, Hits 1.3 Million – Up +26% vs. 2020 Week 7 ‘Thursday Night Football’ Matchup
Last night’s Thursday Night Football Presented by Bud Light Platinum game featuring the Cleveland Browns’ 17-14 win over the Denver Broncos was seen by an average audience of 13.1 million across all platforms, including FOX, NFL Network, FOX Deportes, NFL digital, FOX Sports digital, Amazon Prime Video, Twitch and Yahoo Sports mobile properties.
The 13.1 million viewers for Broncos-Browns across all platforms is up +23% versus last year’s Week 7 Thursday Night Football matchup between the New York Giants and Philadelphia Eagles (10.6 million).
Season-to-date, Thursday Night Football tri-cast games on FOX, NFL Network and Amazon Prime Video are averaging 14.2 million viewers across all platforms – up +10% vs. the comparable point last season (12.9 million).
Digital streaming across Amazon Prime Video, Twitch, NFL digital, Broncos and Browns mobile properties, FOX Sports digital and Yahoo Sports mobile properties produced an average minute audience of 1.3 million – up +26% versus last year’s Week 7 Thursday Night Football matchup (996K).
Amazon Prime Video and Twitch reached a total of 2.4 million combined viewers worldwide for the FOX NFL Thursday pregame show and Broncos-Browns game. For the Broncos-Browns game alone, 1.9 million worldwide viewers initiated a stream on Prime Video or Twitch. The average worldwide audience watching the Thursday Night Football game for at least 30 seconds on Prime Video or Twitch was 691K.
The 2021 Thursday Night Football Presented by Bud Light Platinum season continues Thursday, October 28 when quarterback Kyler Murray and the Arizona Cardinals host quarterback Aaron Rodgers and the Green Bay Packers at 8:20 PM ET on FOX, NFL Network and Amazon Prime Video. Pregame coverage on NFL Network begins with TNF First Look at 3:00 PM ET, followed by NFL GameDay Kickoff at 6:00 PM ET. At 7:30 PM ET, FOX NFL Thursday airs on FOX, NFL Network and Amazon Prime Video.
