Seven Cities. One Global Kickoff. Unmatched Fan Access.
NEW YORK – The National Football League is taking its season kickoff celebrations global with the launch of NFL Experience, a series of immersive, in-market fan events across seven international cities. Designed to bring the energy of opening weekend directly to fans worldwide, these official watch parties will be hosted in:
- Manchester, UK
- Berlin, Germany
- Madrid, Spain
- Mexico City, Mexico
- Rio de Janeiro, Brazil
- Toronto, Canada
- Brisbane, Australia
Free registration is now open via NFL OnePass or the NFL OnePass app (iOS/Android). Fans who register and check in will unlock exclusive giveaways, market-specific experiences, and chances to win tickets to marquee events — including Super Bowl LX in the San Francisco Bay Area on February 8, 2026.
What to Expect at NFL Experience Events
Each city will deliver a unique blend of football excitement and local flair:
- Live Game Screenings: Watch opening weekend matchups on massive screens with fellow fans.
- Interactive Football Zones: Test your skills with NFL Combine-style challenges, tailgate games, and photo ops — including the Vince Lombardi Trophy.
- Local Entertainment: Enjoy music, performances, and cultural showcases unique to each host city.
- Gameday Food & Drink: Sample local culinary twists on classic tailgate fare.
- Exclusive Giveaways & Merch: Win prizes, shop limited-edition gear, and score tickets to top NFL events.
- NFL Legends & Team Appearances: Meet mascots, cheerleaders, and former players.
- Partner Activations: Engage with official NFL partners offering fan perks and interactive experiences.
NFL’s Global Expansion Continues
With over 183 million fans outside the U.S., the NFL’s international footprint is growing rapidly. The success of regular season games in Canada, Mexico, the UK, Germany, and Brazil — plus upcoming expansions into Ireland, Spain, and Australia — underscores the league’s commitment to global engagement.
“NFL Experience is our way to celebrate the passion of our international fan base and bring the excitement of kickoff directly to them,” said Peter O’Reilly, NFL EVP of Club Business, International & League Events. “The appetite for football has never been stronger, and we’re building on that momentum to make the NFL a truly global, year-round experience.”
NFL Experience Event Schedule
| City | Country | Date(s) | Time (Local) | Venue |
|---|---|---|---|---|
| Rio de Janeiro | Brazil | Sept. 5 | 7 p.m.–1:30 a.m. | Armazém Utopia |
| Brisbane | Australia | Sept. 6–7 | 8 a.m.–2 p.m. | Felons Barrel Hall |
| Manchester | United Kingdom | Sept. 7 | 3 p.m.–11 p.m. | Courts Club |
| Berlin | Germany | Sept. 7 | 2 p.m.–11 p.m. | Uber Platz |
| Madrid | Spain | Sept. 7 | 3 p.m.–11 p.m. | Plaza de Oriente |
| Mexico City | Mexico | Sept. 4–7 | Varies by day | Frontón Bucareli |
| Toronto | Canada | Sept. 7 | 12 p.m.–12 a.m. | The Parkdale Hall |
All times are local and subject to change.
Register now at NFL.com/OnePass or download the NFL OnePass app to secure your spot and unlock exclusive access.
