Third Most-Watched Television Show All-Time
Chiefs’ Victory over Eagles Posts Best Super Bowl Audience Since 2017
Most-Streamed Super Bowl Ever and Most-Streamed Event in FOX Sports History
Halftime Show Starring Rihanna Shines Bright Like a Diamond with 118.7 Million
ARIZONA – The Grand Canyon State delivered a grand finale for the ages with a preliminary average audience of 113 million tuning in to watch the Kansas City Chiefs defeat the Philadelphia Eagles (38 – 35) in Super Bowl LVII at State Farm Stadium in Arizona.
Kansas City’s victory in the Valley delivered the best Super Bowl audience in six years ranking as the most-watched Super Bowl since 2017 on FOX, per Nielsen Media Research Fast National data and Adobe Analytics. Final Nielsen data will be available tomorrow.
SUPER BOWL LVII HIGHLIGHTS
- Super Bowl LVII drew an average audience of 113 million across television (FOX and FOX Deportes) and digital (FOX and NFL properties)
- FOX’s average audience represents the second most-watched non-overtime Super Bowl on record and the second most-watched program in FOX Sports history
- 182.6 million viewers watched all or part of Super Bowl LVII on FOX and FOX Deportes
- Super Bowl LVII on FOX ran away in primetime viewership across all networks with a 40.0/77 household rating/share
METERED MARKETS
- Local markets were led by Kansas City with a 52.0/87 rating/share and Philadelphia with a 46.3/77 rating/share. Host market Phoenix posted a +23% increase over last year’s Super Bowl with a 39.5/76 ratings/share
- Top metered markets available for Super Bowl LVII:
| 1. | Kansas City | 52.0/87 |
| 2. | Philadelphia | 46.3/77 |
| 3. | Cincinnati | 45.9/77 |
| 4. | Detroit | 43.4/74 |
| 5. | Pittsburgh | 43.0/73 |
| 6. | Milwaukee | 42.4/74 |
| 7. | Norfolk | 42.1/70 |
| 8. | Charlotte | 42.0/74 |
| 9. | Minneapolis | 41.9/77 |
| 10. | St. Louis | 41.6/74 |
HALFTIME
- The Apple Music Super Bowl Halftime Show, starring Rihanna, drew an average of 118.7 million viewers across TV (FOX and FOX Deportes) and digital platforms (FOX and NFL properties)
- Most-watched Super Bowl halftime show since Katy Perry’s performance in 2015 and second most-watched Super Bowl halftime performance on record
PREGAME
Final FOX SUPER BOWL LVII PREGAME viewership will be available tomorrow
DIGITAL
- Super Bowl LVII was the most-streamed Super Bowl in history, delivering an average of 7 million streams, up +18% over last year (vs. 6 million) and up +103% over FOX’s last Super Bowl stream in 2020 (vs. 3.4 million), according to Adobe Analytics and traditional counting of streaming (which does not take into account co-viewing from connected devices)
- The Super Bowl LVII live streaming audience includes consumption across: FOXSports.com; the FOX Sports app; FOX.com; the FOX NOW app; NFL digital properties including the NFL mobile app, the NFL Fantasy mobile app, NFL.com, the NFL connected TV app and NFL+ for subscribers
FOX DEPORTES
- An average audience of 891,000 watched the game in Spanish on FOX Deportes setting the record for the most-watched Super Bowl game in Spanish-language cable television history. FOX Deportes total audience includes connected TV devices and FOX and NFL digital properties
- Super Bowl LVII on FOX Deportes was the most watched non-soccer event in Spanish-language cable history
- FOX Deportes shattered its own viewership record of 762,000 set in 2020 by +25%
- FOX Deportes now holds four of the top five highest-rated Spanish-language telecasts in Super Bowl history
