LONDON – Britain’s betting industry is urging major technology companies to do more to stop illegal online gambling operators from targeting consumers, warning that unlicensed sites are increasingly using mainstream digital platforms to reach vulnerable people.
In an open letter released Monday, Betting and Gaming Council Chief Executive Grainne Hurst called on social media firms, search engines, messaging services and digital advertising networks to take “urgent action” to block black‑market operators.
Hurst said illegal gambling websites are using digital channels to target British users, including people who have self‑excluded from gambling or are seeking help. The warning follows comments earlier this year from Gambling Commission Executive Director Tim Miller, who said unlicensed operators continue to advertise online, including so‑called “not on GamStop” sites.
The BGC said illegal operators exploit technology platforms to reach UK consumers while avoiding the regulatory requirements imposed on licensed companies. Unregulated sites do not conduct customer‑protection checks, do not contribute to research and treatment programs through the statutory levy, and do not pay UK taxes.
Industry analysis cited by the BGC suggests the black market is expanding rapidly. WARC estimates illegal operators now account for nearly half of all gambling advertising spending in Britain and could surpass the regulated sector by 2028. H2 Gambling Capital forecasts stakes placed with unlicensed operators could rise from £17 billion today to £33 billion by 2028.
“The harmful black market is growing at an alarming rate, and illegal operators are exploiting online platforms to target British consumers,” Hurst said. “Technology companies have some of the most advanced tools, data and expertise in the world. The question is no longer whether this problem can be addressed, but whether enough is being done.”
In the letter, the BGC urged technology companies to identify and remove illegal gambling promotions, invest more resources in disrupting unlicensed operators, increase cooperation with regulators and law enforcement, and provide greater transparency around enforcement efforts.
