Wednesday, April 24, 2024
Fantasy Guru - Baseball

NFL’s Global Markets Program Adds Four New Clubs and Five New Markets in 2024

25 Teams Across 19 International Markets to Participate in Year Three of the Program, Up From 21 Teams Across 14 Markets in Year Two

Program Awards Teams International Marketing Rights to Grow Fandom as NFL Continues to Prioritize Global Expansion

NEW YORK — The National Football League announced an expansion of its Global Markets Program, with four new clubs and five new markets set to participate in 2024. The announcement was made following approval from the International Committee at the 2024 Annual Meeting in Orlando.

First launched in 2022, the Global Markets Program awards NFL clubs international marketing rights to build brand awareness and fandom beyond the U.S., through fan engagement, events and commercial opportunities. In total, 25 clubs will participate in the program across 19 international markets, as the NFL continues to prioritize global growth.

“The momentum of the Global Markets Program underscores the strong commitment of NFL clubs to growing the game and their passionate fan bases around the world. Clubs are seeing the value and opportunity in new markets and aligning with the league to accelerate that growth together,” said Peter O’Reilly, executive vice president, club business, major events & international at the NFL. “We can’t wait to see the ongoing impact of the program on fandom and global growth in this season and in years ahead, both in new and existing markets and via new clubs joining and active clubs deepening their strategic commitments.”

Global Markets Program highlights for 2024 include:

  • FOUR NEW CLUBS:
    • Cleveland Browns: Granted rights in Nigeria
    • Detroit Lions: Granted rights across Austria, Canada, Germany and Switzerland
    • Indianapolis Colts: Granted rights across Austria and Germany
    • New York Giants: Granted rights in Germany
  • FIVE NEW MARKETS: This is the first time clubs will be expanding into the below markets:
    • Argentina: Rights granted to the Miami Dolphins
    • Colombia: Rights granted to the Miami Dolphins  
    • Japan: Rights granted to the Los Angeles Rams
    • Nigeria: Rights granted to the Cleveland Browns
    • South Korea: Rights granted to the Los Angeles Rams
  • EXISTING EXPANSION: For 2024, six clubs that currently hold GMP rights applied to expand to additional countries, acquiring between one and three territory adds per club:
    • Los Angeles Rams: Currently with rights in Australia, China, Mexico and New Zealand — expanding to South Korea and Japan
    • Miami Dolphins: Currently with rights in Brazil, Spain and the United Kingdom — expanding to Argentina, Colombia and Mexico
    • New England Patriots: Currently with rights in Austria, Germany and Switzerland — expanding to Brazil
    • New York Jets: Currently with rights in the United Kingdom — expanding to Ireland
    • Pittsburgh Steelers: Currently with rights in Mexico and the Island of Ireland (both Republic of Ireland & Northern Ireland) — expanding to Germany
    • Seattle Seahawks: Currently with rights in Canada — expanding to Austria, Germany and Switzerland

NFL clubs can apply for rights to international markets by submitting proposals to the International Committee for review each spring. Clubs are awarded rights for at least a five-year term through the program, and during this period can pursue activities in that international market that are consistent with what they can do in their home market.

For more information on NFL International, visit: https://www.nfl.com/international/

The 2024 NFL Global Markets Program by market:  
*indicates new program addition for 2024  

MARKET CLUB(S)  
Argentina Miami Dolphins* 
Austria Detroit Lions*Indianapolis Colts*, Kansas City Chiefs, New England Patriots, Seattle Seahawks*, Tampa Bay Buccaneers 
Australia Los Angeles Rams, Philadelphia Eagles 
Brazil Miami Dolphins, New England Patriots* 
Canada Detroit Lions*, Minnesota Vikings, Seattle Seahawks 
China Los Angeles Rams 
Colombia Miami Dolphins* 
France New Orleans Saints 
Germany Atlanta Falcons, Carolina Panthers, Detroit Lions*Indianapolis Colts*, Kansas City Chiefs, New England Patriots, New York Giants*Pittsburgh Steelers*Seattle Seahawks*, Tampa Bay Buccaneers  
Ghana Philadelphia Eagles 
Ireland Jacksonville Jaguars, New York Jets*, Pittsburgh Steelers (Island of Ireland)
Japan Los Angeles Rams* 
Mexico Arizona Cardinals, Dallas Cowboys, Denver Broncos, Houston Texans, Kansas City Chiefs, Las Vegas Raiders, Los Angeles Rams, Miami Dolphins*, Pittsburgh Steelers, San Francisco 49ers  
New Zealand Los Angeles Rams, Philadelphia Eagles 
Nigeria Cleveland Browns*
Spain Chicago Bears, Miami Dolphins
South Korea Los Angeles Rams* 
Switzerland Detroit Lions*, Kansas City Chiefs, New England Patriots, Seattle Seahawks*, Tampa Bay Buccaneers 
United Kingdom Chicago Bears, Jacksonville Jaguars, Miami Dolphins, Minnesota Vikings, New York Jets, San Francisco 49ers 

The 2024 NFL Global Markets Program by club: 
*indicates new program addition for 2024 

CLUB MARKET(S)  
Arizona CardinalsMexico
Atlanta FalconsGermany
Carolina PanthersGermany
Chicago BearsSpain, United Kingdom
Cleveland BrownsNigeria*
Dallas CowboysMexico
Denver BroncosMexico
Detroit LionsAustria*, Canada*, Germany*, Switzerland*
Houston TexansMexico
Indianapolis ColtsAustria*, Germany*
Jacksonville JaguarsIreland, United Kingdom
Kansas City ChiefsAustria, Germany, Mexico, Switzerland
Las Vegas RaidersMexico
Los Angeles RamsAustralia, China, Japan*, South Korea*, Mexico, New Zealand
Miami DolphinsArgentina*, Brazil, Colombia*, Mexico*, Spain, United Kingdom
Minnesota VikingsCanada, United Kingdom
New England PatriotsAustria, Brazil*, Germany, Switzerland  
New Orleans SaintsFrance
New York GiantsGermany*
New York JetsIreland*, United Kingdom
Philadelphia EaglesAustralia, Ghana, New Zealand
Pittsburgh SteelersGermany*, Mexico, Island of Ireland
San Francisco 49ersMexico, United Kingdom
Seattle SeahawksAustria*, Canada, Germany*, Switzerland*
Tampa Bay BuccaneersAustria, Germany, Switzerland
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