NBA games in Berlin and London set viewership, consumption and fan engagement records

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NBA Editor
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LONDON – The NBA Berlin Game 2026 presented by Tissot and The NBA London Game 2026 presented by Tissot, which featured the Orlando Magic and the Memphis Grizzlies playing regular-season games in Berlin and London on Jan. 15 and Jan. 18, respectively, set several records across television viewership, digital and social media consumption, and fan engagement.  Highlights include:

TELEVISION VIEWERSHIP

• The NBA Berlin Game 2026 presented by Tissot on Prime Video was the most-watched regular-season game on record in Germany and the most-watched NBA game in Europe this season.

• The NBA London Game 2026 presented by Tissot on Prime Video was the most-watched NBA London Game ever in Europe, with viewership up 90% vs. the last NBA London Game in 2019.

• The Berlin and London Games were the most-watched NBA Global Games ever in the UK.

• This season, viewership of NBA games on Prime Video are up 444% and 455% year-over-year in the UK and Germany, respectively.

DIGITAL AND SOCIAL CONSUMPTION

• Anthony Black’s fastbreak dunk over four defenders in Berlin is the most-viewed highlight of the season across NBA social platforms, generating more than 100 million views and counting.

• Content across NBA social platforms from the two games generated more than 350M views, the second-most ever for a pair of NBA Global Games.

FAN ENGAGEMENT

• Fans from 62 countries and territories purchased tickets to the two sold-out games, a record for any NBA event anywhere in the world.

• More than 50,000 fans registered for tickets to the NBA House fan events in Berlin and London, the most-ever for an NBA House in Europe.

The NBA Berlin Game 2026 presented by Tissot and The NBA London Games 2026 presented by Tissot – the 98th and 99th NBA games in Europe since 1984 – marked the first time the NBA played two regular-season games in two European cities in the same season.

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NBA Editor
NBA Editor
https://sportsgamingjournal.com/category/nba/
Profile: A dedicated NBA analyst with a comprehensive understanding of the league’s tactical evolution, player development pipelines, and organizational dynamics. This columnist delivers in‑depth coverage that blends film study, advanced metrics, and historical context to explain how teams and stars shape the modern game. Background: With extensive experience covering professional basketball, the columnist has contributed to national sports outlets, digital platforms, and radio segments focused on roster construction, coaching philosophy, and league‑wide trends. A background in sports journalism and analytics supports a disciplined approach to evaluating performance, interpreting data, and breaking down the nuances of an 82‑game season. Signature Coverage Areas: Game previews and matchup analysis Film‑based breakdowns of offensive and defensive schemes Player evaluation, draft analysis, and trade‑deadline movement Team‑building strategy, salary‑cap dynamics, and front‑office trends Historical context and postseason features Style & Approach: The writing emphasizes clarity, accuracy, and accessibility — translating complex schemes and statistical models into insights that resonate with both casual fans and analytically driven readers. Each column reflects a commitment to balanced reporting, thoughtful evaluation, and a deep appreciation for the NBA’s fast‑moving, star‑driven landscape.