Entain has launched a new product that allows customers to build customized horseracing parlays—bets that can generate odds as high as 100,000/1, turning even small stakes into potentially massive payouts. The feature, called Racing Bet Builder, is rolling out exclusively across the operator’s Ladbrokes and Coral brands in the UK and Ireland.
A First‑of‑Its‑Kind Product for Racing Fans
Entain describes Racing Bet Builder as a “first‑of‑its‑kind innovation” for the sport. The tool lets bettors combine multiple selections from the same race into a single, personalized wager—an experience similar to the same‑game parlay products that have surged in popularity across other sports.
The product is available both online and in retail shops, including through Ladbrokes and Coral’s self‑service betting terminals.
According to Entain, Racing Bet Builder responds directly to the growing demand for customizable, multi‑leg betting options. The company believes racing fans will embrace the format for its simplicity, flexibility, and control, allowing them to craft bets that go far beyond traditional accumulators.
The interface supports combinations across markets such as:
- Win
- Place (various positions)
- Winning distance
Capturing the Drama of Race Day
Jamie Crossfield, sportsbook director for Entain UK, said the product is designed to reflect the unpredictability and excitement that define horseracing.
“The beauty of race day is the variety of outcomes—from underdog stories to photo finishes. Racing Bet Builder captures that excitement and gives customers more freedom to back their instincts. It’s a smarter, more satisfying way to bet on racing.”
Expanded Options Through Bet Builder+
For bettors looking to go even further, Racing Bet Builder selections can be combined with other sports markets through Bet Builder+, creating multi‑sport parlay opportunities.
The product is now live across Ladbrokes and Coral’s online platforms, retail shops, and in‑shop terminals.
