THE HAGUE, Netherlands – The Dutch Gaming Authority (Ksa) reported more than 4,600 illegal gambling advertisements to Meta in April as part of an intensified effort to curb unlicensed online gambling.
The regulator said illegal operators continue to target Dutch consumers through Facebook and Instagram, often using the names and logos of well‑known athletes and major brands to appear legitimate. Because it can be difficult for users to determine whether a gambling provider is licensed, the Ksa said it is prioritizing enforcement against illegal marketing on social media.
To disrupt these practices, the Ksa has increased the number of reports it files with major platforms and is working with companies and organizations through an enforcement alliance. During a recent alliance meeting, members shared trends and insights, with social‑media advertising emerging as a central concern due to its broad reach. Participants also discussed trademark protection and additional steps needed to counter illegal operators.
Online gambling is legal in the Netherlands only with a Ksa‑issued license. The regulator’s enforcement strategy ranges from fines to disrupting the digital infrastructure used by illegal providers. Social media, the Ksa said, remains a key part of that infrastructure.
