EDMONTON, Alberta – Alberta regulators say industry interest in the province’s new open iGaming market has exceeded early expectations, with more than 70 companies initially inquiring about entry and 28 operators now approved to move forward.
The Alberta Gaming, Liquor and Cannabis Commission (AGLC) confirmed Friday that 46 corporate operators remain registered for the July 13 launch, down from 47 after Grizzly’s Quest, a Cadtree Limited brand, was removed from the list. The AGLC updates its registry weekly.
Despite the removal, Cadtree — a subsidiary of Super Group, parent company of Betway — still has four brands cleared to operate: Jackpot City, Royal Vegas, Ruby Fortune and Spin Casino, all of which are licensed in Ontario.
Because several operators plan to launch multiple platforms, the number of approved consumer‑facing brands stands at 50.
Companies registered with the AGLC must still complete a two‑step onboarding process and finalize commercial operating agreements with the newly formed Alberta iGaming Corporation (AiGC) before going live. The AiGC will manage the commercial framework, collect gaming revenue from operators and retain net proceeds for the provincial treasury.
At the SBC Summit Canada in May, Dale Nally, Alberta’s minister of Service Alberta and Red Tape Reduction, said interest in the market had surpassed expectations.
“I’ve had nothing but positive reports from the operators,” Nally said. “There have been roadblocks, but what I’m hearing is that the AiGC and AGLC are working with the industry, consulting, collaborating and available to work with everyone. I think the number of operators is exceeding our expectations.”
Nally added that Alberta will not measure success solely by revenue — projected at roughly CAD $100 million annually — but by player experience and safety.
“Revenue is not even our measure of success,” he said. “Our measure of success is going to be the feedback. Did they have a fun experience? Was it a safer experience? Was it a responsible experience?”
Alberta’s regulated iGaming market is scheduled to launch July 13.
