Today, Playtech announced a strategic partnership with Pari Mutuel Urbain (PMU), a leading gaming operator in the French market, to provide their Poker network services and content.
PMU will join the iPoker.EU Network, one of Europe’s largest liquidity pools, backed by industry-leading technology. This move will enhance their offering with Playtech’s extensive suite of poker variants and features, including cash games, poker tournaments, and Playtech’s flagship game, Twister Poker.
Leveraging Playtech’s poker platform, PMU aims to boost gamification and player engagement, delivering an elevated level of excitement for their players.
This partnership marks the continued growth of Playtech as a leading poker supplier in the expanding French market.
Marat Koss, VP Interactive Gaming at Playtech, commented, “We are thrilled to partner with PMU, a leader in the French gaming market. France is a key market for Playtech, and this collaboration underscores our commitment to providing innovative and engaging poker solutions to meet our licensees’ needs, ensuring an engaging experience for their players.”
Stéphane Auffret, Product, Service and Innovation Director at PMU, added, “Partnering with Playtech and joining the iPoker network is a strategic and significant step for PMU’s growth. It allows us to offer our players an unparalleled poker experience. This collaboration will enable us to enhance our offerings, including multi-vertical access to poker through Turf and Sports Applications, and consistently deliver the best experience and technology to our players. We are confident that this partnership will significantly elevate our poker offerings and drive substantial growth in the French market.”
