Light & Wonder, a global leader in gaming innovation, has announced a strategic partnership with Betson Enterprises to introduce its popular skill-based gaming content in Nebraska—marking the duo’s fourth U.S. market collaboration.
This move positions Light & Wonder to capitalize on the growing demand for skill-based gaming terminals, a fast-emerging vertical that offers an alternative to traditional slot machines and has recently drawn increased regulatory attention.
Expanding into Nebraska’s Skill Game Market
The partnership will bring six skill-based titles to players across the Cornhusker State, delivered via Light & Wonder’s cutting-edge Kascada dual-screen cabinet. The games include:
- Gold Fish Feeding Time
- Treasure
- Bier Haus
- Lock It Up
- Dragon Fire
- Zeus
These titles are designed to blend entertainment with interactive gameplay, offering players more control and engagement than standard chance-based machines.
Executive Commentary
Brian Pierce, Chief Commercial Officer, Gaming at Light & Wonder, shared his enthusiasm:
“We are thrilled to bring our player-favorite games to the Husker State. Working alongside Betson Enterprises allows us to continue entering new markets with our innovative game content to create the best gaming experiences for new customers.”
Todd Cravens, President of Betson Gaming, added:
“We are proud to represent Light & Wonder in the Illinois, Pennsylvania, and Georgia gaming terminal and skill markets, and we eagerly look forward to bringing our sales, streamlined service, and data-driven insight to Nebraska customers.”
Fourth Market Collaboration & Future Expansion
Nebraska marks the fourth state where Light & Wonder and Betson Enterprises have partnered to deploy skill-based gaming terminals, following successful rollouts in:
- Pennsylvania
- Georgia
- Illinois
The companies plan to continue expanding into additional jurisdictions as demand for interactive gaming experiences grows.
Legal Landscape & Strategic Positioning
Unlike many competitors, Light & Wonder has avoided legal entanglements surrounding skill game machines, positioning itself as a compliant and forward-thinking provider in a space that’s increasingly under scrutiny. This legal clarity gives the company a competitive edge and opens the door to sustainable revenue growth in regulated markets.
