FIFA has signed a multi‑year agreement with ADI Predictstreet, naming the company its first official partner in the prediction‑market category as the organization prepares for the 2026 World Cup.
FIFA said the platform will launch globally before the tournament and will use the federation’s official historical data to power match and tournament forecasting. The 2026 World Cup will feature 48 teams, 104 matches and 16 host cities across the United States, Canada and Mexico.
Platform to Use FIFA Data, ADI Blockchain
According to FIFA, ADI Predictstreet will be available through dedicated mobile and desktop apps during the tournament. The system is built on ADI’s sovereign, institutional‑grade blockchain. While the partnership centers on football, FIFA noted the underlying technology is designed to expand into sectors such as finance, technology and other global events.
Fans will be able to forecast match results, tournament outcomes, standout performers and in‑game moments. ADI Predictstreet will also serve as the presenting partner for FIFA’s free‑to‑play bracket challenge.
Prediction Markets Already Seeing Heavy Use
The announcement comes as prediction‑market platforms gain traction among retail users. On Robinhood’s prediction hub, CEO Vlad Tenev recently said NBA‑linked contracts have surpassed NFL‑related activity, defying expectations that trading would slow after the 2025 football season.
FIFA Frames Deal as Fan‑Engagement Push
“FIFA is committed to continually enhancing the fan experience and embracing innovation that brings supporters closer to the game,” FIFA President Gianni Infantino said in a statement. He added that the partnership will give fans “an exciting new way” to engage with the sport.
Regulatory Scrutiny Continues
The deal arrives as prediction markets face heightened scrutiny from lawmakers. Some have raised concerns about insider‑trading risks and ethical implications. Rep. Alexandria Ocasio‑Cortez (D‑N.Y.) has criticized the platforms, reflecting the mixed political response to their rapid growth during the 2024 election cycle.
