Bragg Gaming Group has officially entered Brazil’s newly regulated igaming market with a strategic focus tailored to local player preferences. This approach differs from its strategies in Canada and the U.S., reflecting the unique dynamics of the Brazilian gaming landscape.
Brazil’s Gaming Market Potential
According to Sara Mosallaee, the LatAm Regional Director for Bragg, the Brazil market is forecasted to reach $1.4 billion USD by 2025 and $3.7 billion USD by 2030 (H2 Gambling Capital). Bragg expects the Brazilian igaming market to contribute up to 10% of its total revenue by 2025. By the end of Q2 2025, Bragg aims to partner with half of Brazil’s licensed operators.
Simplified and Engaging Games
Unlike the complex, layered games popular in North America, Brazilian players have a penchant for simplified and refined games. Historical favorites like Jogo De Bicho and modern 3×3 games with bonus rounds have captivated the Brazilian audience, along with the latest trend, Crash games.
Focus on Accessibility and Entertainment
Economically, Brazilian players prefer low entry bets, which provide considerable entertainment value. This is in contrast to U.S. players, who are accustomed to higher starting bets. The success of games that allow players to reach bonus rounds and potentially win large jackpots further emphasizes the cultural preference for approachable and rewarding content.
Brazil Launch and Strategic Partnerships
Bragg has already secured partnerships with a third of Brazil’s licensed operators, including notable names such as Superbet, KTO, Betano, Novibet, Betboo, and Sportingbet. Their games are tailored to the local market, featuring vibrant colors and carnival-themed symbols that resonate with Brazilian players.
Tailored Content and Platform Technology
Bragg’s product portfolio is designed to align with local preferences, offering low to high volatility titles and appealing themes. The company’s commitment to localized content ensures strong engagement. Bragg’s robust platform technology and data-driven insights allow swift adaptation to market dynamics, fostering user loyalty and sustained engagement.
Building Strong Local Partnerships
Bragg’s strategy includes bolstering proprietary content which promises higher gross profit margins. By developing high-quality, regionally tailored content, Bragg aims to enhance player retention and lifetime value. This localization approach helps build strong partnerships with local operators and cultivates brand loyalty.
Bragg has also introduced exclusive online casino games in Brazil through partnerships with Bluberi, Sega Sammy Creation, and King Show Games, and offers content aggregation via its Bragg HUB delivery platform. Future announcements regarding partnerships with local studios are anticipated as part of Bragg’s growth plans for 2025.
