The NBA Paris Games 2025 presented by Tissot deliver record social media engagement globally and television viewership in France

PARIS – The NBA Paris Games 2025 presented by Tissot, featuring the Indiana Pacers and the San Antonio Spurs in regular-season games on Thursday, Jan. 23 and Saturday, Jan. 25, set multiple records across television viewership and digital and social media engagement.  Highlights include:

• Content across social platforms from the matchups drove them to become the most-viewed NBA Global Games ever on social media, generating more than 718M views.
  • The first NBA Paris Jam presented by Revolut, an interactive celebrity and influencer game on Friday, Jan. 24, generated more than 170M views across Facebook, Instagram, LinkedIn, Snapchat, Threads, TikTok, X and YouTube, a record for any NBA fan event outside of the U.S. and Canada.
• The two games, which aired live on beIN SPORTS and Canal+, are the most-watched NBA games ever on television in France.  NBA League Pass viewership was up 29% in France vs. last year’s Paris Game.
• Content featuring the Spurs’ Victor Wembanyama in Paris last week propelled him to become the second most-viewed NBA player across @NBA social media accounts this season, with more than 836M views.
  • The video of him juggling a ball on the Paris Saint-Germain pitch on Wednesday, Jan. 22 garnered 43.1M views on Instagram, making it the third most-viewed post on NBA social media platforms this season.
• Both games sold out within 24 hours, and fans from 53 countries and territories purchased tickets to the games, a record for any NBA event.

The NBA Paris Games 2025 presented by Tissot – the 96^th and 97^th NBA games in Europe since 1984 and the league’s 219^th and 220^th international games overall – marked the first time the NBA played two regular-season games in Paris in the same season.