NFL to Touch Down in São Paulo’s Parque Villa Lobos with Three Day NFL Experience

Parque Villa Lobos to Host NFL Experience from Friday, Sept. 6 to Sunday, Sept. 8, to Celebrate Historic NFL Game in Brazil   

NFL Experience is Non-Ticketed and Free for Fans of all Ages to Attend

SÃO, PAULO, BRAZIL – The NFL today announced it will officially touch down in Parque Villa Lobos, in the city of São Paulo, to celebrate its first-ever game in South America with NFL Experience: a free to attend three-day American football fan festival.

NFL Experience will begin on Friday, Sept. 6 and will be open across the 2024 NFL Kickoff weekend — bringing NFL watch parties and immersive American Football events and experiences to fans of all ages under the backdrop of the historic NFL São Paulo Game.

In partnership with SP Turis and the São Paulo Mayor’s office, NFL Experience will open from 3 p.m. on Sept. 6 welcoming fans to an official watch party of the first-ever NFL game in Brazil, where the Green Bay Packers will take on the Philadelphia Eagles at 9:15 p.m. local time. Additional watch parties will continue across the weekend, showcasing Week 1 NFL games airing in the afternoon on Sunday, Sept. 8.

Adding to the NFL-city takeover, fans can participate in interactive football challenges, NFL Flag football clinics and register for NFL RUN, a 5km race with a 2km recreational walk at NFL Experience at 7:00 a.m. local time on Sunday, Sept. 8 — organized by Ponto Org Eventos.

Fans of all ages can take photos at various American football exhibits, including with The Vince Lombardi Trophy — the trophy awarded each year to the Super Bowl winning team — all 58 Super Bowl rings, NFL helmets and an all-new Born to Play gallery showcasing the faces and places moving football forward across diverse regions of Brazil, by Brazilian photographer Luisa Dorr.

Activations from teams playing in-market, as well as the Miami Dolphins and New England Patriots who hold marketing rights across Brazil via the NFL’s Global Markets Program, will pop up throughout the weekend at NFL Experience.

NFL Experience attendees are also able to purchase exclusive game merchandise at NFL Shop presented by Visa onsite. Additional NFL Shop presented by Visa stores are open throughout the region, with six retail locations across São Paulo and Rio de Janeiro. All locations are operated by Fanatics.

“Hosting an NFL game in São Paulo reinforces our city as one of the main destinations for great world events,” said São Paulo Mayor, Ricardo Nunes. “To welcome the NFL, we have prepared a unique experience for all fans to feel the excitement and adrenaline of the games. We are thrilled to partner with the league on the NFL Experience, free and available to all Paulistanos — an initiative generating employment and economic impact for the city.”

“It is initiatives like these that make São Paulo one of the most important cities in the event sector around the world,” said President of SP Turis, Gustavo Pires. “An event as historic and monumental as the NFL São Paulo Game, with the NFL Experience fan festival open for all to attend, shows that São Paulo is the perfect partner to help reach and expand an audience — and that events hosted throughout the city are an incredible opportunity for its growth.”

“The NFL is taking over the city of São Paulo for the first-ever game in Brazil, providing a thrilling experience for fans,” said Managing Director, NFL International, Gerrit Meier. “We want to extend our thanks to Mayor Nunes and SP Turis for welcoming the league to this amazing city and such an iconic location. This will be an action-packed and monumental NFL-filled weekend.”

The NFL Experience at Parque Villa Lobos is non-ticketed, free to attend, and open to all ages. 

The NFL OnePass app is required for entry into the NFL Experience. For more information and the full schedule of events, download the NFL OnePass app (or register on mobile at: NFL.com/brasilaccess).

To register for NFL RUN, visit: http://nflrun.com.br. ​​ 

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Notes to Editors:
NFL Experience São Paulo Details:
Location: Parque Villa Lobos: Parque Cândido Portinari – Av. Queiroz Filho, 1365, São Paulo – São Paulo
Dates: Friday, Sept. 6 – Sunday, Sept. 8
Open: 3 p.m. local time Friday; 10 a.m. local time Saturday & Sunday
Close: 10 p.m. Friday (Watch Party will remain open through end of game); 10 p.m. Saturday; 8 p.m. Sunday  

Events Include: