First-Ever NFL Regular Season Game in Australia
MELBOURNE – The 2026 NFL Melbourne Game on Netflix averaged 18.5 million viewers in the U.S. for the San Francisco 49ers versus Los Angeles Rams game in Australia according to Nielsen Big Data + Panel. Viewership peaked at 21.3 million viewers in the U.S. between 9:30-9:45 p.m. ET.
The game ranks among the top three most-streamed Thursday primetime NFL games.
49ers-Rams averaged 4.0 million viewers among P18-34, the highest non-Christmas streaming delivery for an NFL regular season game. Netflix now holds the top four highest-rated regular season NFL games among A18-34, including Christmas.
Globally, the historic matchup drew 21.7 million viewers, with fans from over 200 countries and territories tuning in for the first-ever NFL regular season game played in Australia.
49ers-Rams garnered over 340 million social impressions and 14.5 million engagements across Netflix and NFL social channels.
In Australia, 49ers-Rams was the most-watched NFL game ever in the country.
Official attendance for 49ers-Rams was 100,021 at the Melbourne Cricket Ground, ranking as the seventh-most attended regular season game in NFL history.
