THE HAGUE, Netherlands – The Dutch Gaming Authority (Kansspelautoriteit, Ksa) is stepping up enforcement of advertising and sports‑betting rules during the 2026 World Cup, warning licensed operators that violations will trigger immediate action.
In a letter sent to all license holders ahead of the tournament, the Ksa reiterated the country’s ban on untargeted gambling advertising and sports sponsorships. Regulators also reminded operators that certain types of online wagers — including bets on who receives a yellow card or which team takes the first corner — are prohibited in the Netherlands.
The authority said it will maintain heightened vigilance throughout the World Cup, targeting both licensed operators and illegal gambling providers. Any illegal advertising or unauthorized betting offers will result in swift punitive measures, the Ksa said.
The regulator is also using the tournament to highlight the risks associated with sports betting, with a particular focus on raising awareness among young people.
Ksa chair Michel Groothuizen said major international tournaments historically lead to spikes in gambling activity.
“We saw at the 2022 World Cup and 2024 European Championship that gambling increased,” Groothuizen said. “This makes it attractive for companies to attract new players during that period. While I understand this, I strongly urge providers to remain mindful of the protection of young adults and other vulnerable groups, and to adhere to the applicable rules. If we observe that this is not happening, we will take immediate action.”
