Bragg Gaming Group said Tuesday it has agreed to acquire Drayton International, a diversified gaming technology and content platform, in a deal the company described as a major step in sharpening its strategic focus and expanding its U.S. footprint.
As part of the transaction, Tekkorp Capital founder Matt Davey has been appointed non‑executive chair of Bragg’s board, replacing Holly Gagnon, who will remain an independent director.
Deal Terms and Strategic Rationale
Bragg called the acquisition a “bold step forward,” saying Drayton’s technology and studio network align with its strategy to build proprietary gaming content and strengthen its position as a “games‑first” company. The company said the deal will enhance its AI capabilities, support U.S. growth, and reinforce long‑term revenue expansion.
Under the definitive agreement, Bragg will acquire 100% of Drayton’s equity in exchange for 4.5 million newly issued Bragg common shares, priced at $2.00 per share. The securities will not be registered under the U.S. Securities Act and cannot be offered in the United States, the company said.
The agreement also grants Bragg the right to acquire full ownership of five studios in which Drayton holds stakes: Boomerang Studios, Dream Streak Gaming, Rise Gaming, Hit Squad, and Neotopia. Drayton also owns three platforms outright — Arc Gaming, Vision PlAI, and 3 Shores.
The acquisition remains subject to customary regulatory approvals and is expected to close in the third quarter of 2026.
Leadership Changes and Ownership Structure
Davey, who previously purchased 1 million Bragg shares, will hold roughly 10% of the company following the merger. Bragg said his appointment reflects confidence in the combined business and its growth trajectory.
Executive Commentary
Bragg CEO Matevž Mazij called the acquisition a “highly strategic step forward,” saying it reflects a streamlined, user‑focused strategy and marks Bragg’s entry into the advance‑deposit wagering (ADW) space. He said ADW products, which turn parimutuel wagering into a more interactive experience, are gaining traction in the U.S.
“The U.S. landscape is shifting, and we believe Bragg’s relative speed and regulatory agility is already beginning to translate into our being leaders rather than followers in the Alternative Markets space,” Mazij said.
Davey said Drayton’s technology and content will complement Bragg’s existing portfolio.
“It’s clear we have a first‑rate team, premium iGaming offering, and now a new vibrant aesthetic which I’m confident will be attractive to the market,” he said.
Bragg announced additional leadership changes earlier this year.
