MELBOURNE, Australia – CrownBet has returned to the Australian wagering market, with Crown Resorts subsidiary Betfair Pty Ltd relaunching the brand as a fixed‑odds sportsbook ahead of the NRL and AFL seasons.
The move marks a strategic expansion for Betfair, which has traditionally operated a betting exchange. By reintroducing CrownBet, the company said it aims to offer customers a broader range of wagering options and compete more directly with established fixed‑odds bookmakers.
The platform is powered by BetMakers Technology Group and features racing and sports markets along with responsible‑gambling tools. CrownBet previously operated in Australia before undergoing several rebrands, including a transition to BetEasy, prior to its revival under the original name.
Betfair CEO Amy Zavros said the relaunch reflects the company’s effort to modernize its product lineup. “With sophisticated tech, deep market coverage and the backing of one of the country’s most trusted entertainment brands, we’re setting a new benchmark for what a wagering experience should feel like,” she said.
Crown Resorts CEO David Tsai said the return of CrownBet aligns with the company’s broader strategy to expand its entertainment offerings and diversify revenue.
CrownBet’s fixed‑odds sportsbook will offer markets across major domestic competitions, including the AFL and NRL, as well as racing and international sports.
