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Where’s All The Betting Money Going?

As one of the largest gaming markets in the world, we wanted to take some time to walk you through the current state and future projections for sports betting in the United States.

What’s The Facts

Support for real money betting on sports has increased from 63% to 79% among Americans in just 12 months. 1 in 5 men say they bet on sports; only 7% of women say they actively participate in sports betting. Football is by far the most popular sport bet on in the US, followed in order by basketball, horse racing, baseball, and soccer. Baseball is the most profitable sport for bettors within the industry. Parlays are the biggest winners for the sportsbooks.

Is Sports Betting Getting More Popular?

Here’s the bottom line up front. Sports betting in the US is on fire. Not only are more people betting, but you’ve got more support for the industry and more money flowing through the industry.

Let’s look at a few statistics and studies that support that statement.

According to the American Gaming Association (AGA) and a study conducted by the Mellman Group, 79% of Americans support the full legalization of sports betting in the United States (2019). Compare this with the same study from the previous year, and that figure was 63%. This shows that more Americans are getting in line to support the growth of the sports betting industry.

When you extrapolate this data, it shows that statistically, four out of every five Americans support the industry! And with an increase from 63% to 79% over the previous year, it’s clear that favor is growing.

What’s probably more interesting and speaks bigger volumes is that these statistics include support from people who most likely aren’t bettors themselves. According to a 2020 study by Morning Consult, only 13% of US residents participate in sports betting in the US.

The Nevada Gaming Control Board reports that in 2020, $154.68 million was wagered on the Super Bowl through land-based sportsbooks. This figured represents a 33.36% increase from just five years prior ($115.99 million in 2015).

While Nevada is only one state out of 50 in the US, it generally serves as a great barometer for the rest of the industry. And while real money online sportsbooks don’t make their data as readily available, trends have shown a similar pattern.
Who is Betting in the United States?

Hopefully, the first answer to this question is you! If you aren’t (and want to), we’ve got a great list of the best online sports betting sites at the top of the page. While “becoming a statistic” is usually a bad thing, it’s a good thing in this situation!

So, who exactly is betting in the United States? Besides the easy answer of a lot of people, we have some data on the demographics of people wagering in the US Here is the data from Morning Consult, a data intelligence company as well as some key takeaways.
Percentage of US Respondents Who Participate in Sports Betting in the US By Age
Age Yes I Bet No, I Don’t Bet
18 – 29    14%         86%
30 – 44    22%         78%
45 -54     11%          89%
55 -64     7%            93%
65+         7%            93%
Percentage of US Respondents Who Participate in Sports Betting in the US By Gender

Gender Yes I Bet No, I Don’t Bet
Male       20%  80%
Female  7%    93%

Percentage of US Respondents Who Participate in Sports Betting in the US By Ethnicity

Percentage of US Respondents That Bet by Ethnicity Graph
Key Takeaways

The largest age block of US residents who say they bet on sports is 30-44 years of age.

More 18-29 year olds bet on sports than 45-54 year old’s.

1 in 5 men says they bet on sports in the US

Less than 10% of women in the US say they participate in sports betting.

Hispanic Americans have the highest percentage of participation in sports bet.

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Dennis Stagliano
Dennis Stagliano
Dennis Stagliano is an award winning football handicapper with an earned reputation as the #1 documented sports handicapper since 1981 for excellence in college and pro football and college and pro basketball handicapping. National sports writer and the Director of the American Association of Documented Handicappers said this about Dennis. "The best football handicapper I have ever had the privilege to monitor. A splendid performer, past, present and I sure wouldn't want to bet against the future". Now that's a pretty remarkable accomplishment! Well, Martin was right, because Dennis has a lifetime record of excellence that has never been matched. "The Highest Capital Ever Achieved in an AADSS Football Handicapping Contest, $10,000 Bankroll Turned into $123,000" - American Association of Documented Sports Services "An Award Winning Sports Service". Sporting Times Magazine "Gridiron Gold is an Investment Not a Gamble" - Gambling Times Magazine" Dennis has outstanding documented credentials as a football and basketball handicapper. *Rated Nations No. 1 Football & Basketball Handicapper - H&H Sporting Times *Rated Nations No. 1 Football & Basketball Handicapper - Experts Magazine *Rated Nations No. 1 Football & Basketball Handicapper - Million$ Magazine *Rated Nations No. 1 Football & Basketball Handicapper - Sports Features Syndicate. Ron Sataloff, President, Sports Features Syndicate Inc. had this to say about the Dennis. "65% Football Handicapping Winning Pct. And For the First Time Ever, a Sports Service Football Handicapper Went the Entire Season Picking 4 Games Weekly In our National Newspaper Professional Handicapping Contest Without a Single Losing Week"! Dennis Stagliano's reputation is one of integrity, honesty and long term consistent winning results. Gridiron Gold was the first sports service to post their football and basketball picks right after kickoff. Unlike others, their entire season record is visible. This ensures customers, without a shadow of a doubt, that they're getting the same sports picks as everyone else, and there are no false records posted. We know of no others, that have been as transparent as long as Gridiron Gold handicappers.

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