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MERKUR adds Oryx Gaming to Czech Republic Footprint

MERKUR is looking to enhance its operations in the Czech Republic by bringing in an online gaming platform with a strong global presence. ORYX Gaming will provide its platform and content to the operator in a new deal that was announced this morning. This is the latest coup for Bragg Gaming Group, the parent company of ORYX.

ORYX, which teamed up with Holland Casino and Playtech through two separate deals last month, now adds MERKUR as its latest achievement.

 

The supplier will deliver a full menu of products and services, including its Player Account Management (PAM) iGaming platform. It will also provide Know Your Customer (KYC) and fraud prevention solutions, as well as a payments platform.

 

This agreement will allow us to deepen our footprint in the Czech market with our industry-leading platform tools and exclusive content and we are delighted to align with such an established and experienced partner,” explained Bragg CEO Richard Carter.

 

To enable a smoother transition and help expedite MERKUR’s online launch, ORYX will also be bringing its player engagement tools, wrapped in its FUZE brand, to offer player engagement tools that”boost operator KPIs and increase player lifetime value,” according to ORYX.

 

Transitioning to Digital Casinos

The iGaming market continues to grow in popularity around the world. COVID-19 served as an impetus for quicker acceptance of regulated online gaming operations, but the Czech Republic was making strides well before the pandemic arrived. It legalized online gaming in 2017 and has continued to enjoy steady growth since.

 

Turning to ORYX gives MERKUR the ability to launch iGaming operations across all market segments it chooses, with little delay. The turnkey solution also gives MERKUR the ability to align content between its land-based and its online operations.

 

MERKUR, a subsidiary of Germany-based Gauselmann Group, didn’t immediately join, however, which meant missing out on a piece of the $550 million market. This amounts to around 32% of the country’s total gambling revenue, making it a significant piece of the industry and the economy.

 

However, despite the late start, MERKUR is ready for iGaming. Using a turnkey solution, it hopes, will give it the ability to launch operations across all markets simultaneously, allowing it to target both iGaming and sports betting as soon as possible.

 

Responsible Gambling Takes Center Stage in the Czech Republic

The Czech Republic also recently launched an effort to enhance its position on responsible gambling. This past September, the Institute for Gambling Regulation (IFGR) implemented a series of policies, 26 in total, meant to guide both land-based and online operators and industry players in their daily functions.

 

The IFGR, which accounts for 95% of the Czech Republic’s entire gaming industry, presented its Code of Responsible Conduct of Operators in September, listing 26 requirements all operators are expected to follow. Among the items included, which the companies are expected to initiate on their own, is a campaign to increase awareness of responsible gambling, as well as procedures for combatting high-risk gambling behavior.

 

The initiative, which also includes a Code of Responsible Advertising and Marketing, is meant to address responsible gambling at all levels, including operators, manufacturers and test labs. It has reportedly been received well by the Czech market; however, it’s too soon to tell if the policies are going to be effective.

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