Bragg Gaming Group, a global gaming technology supplier, has made a commercial agreement with Novibet for its subsidiary ORYX, an iGaming content and solutions provider.
Bragg’s ORYX Boosts Presence in Greece with Novibet
Just weeks after receiving a B2C supplier license, Bragg Gaming Group has strengthened its foothold in Greece. Its ORYX Gaming content going live with Novibet, one of the largest operators in the country. Through its subsidiary, ORYX Gaming, Bragg delivers exclusive casino games with its in-house remote games server (RGS) and ORYX Hub distribution platform.
With this collaboration, ORYX will expand its reach in Greece after the supplier secured a license and already formed partnerships with several local brands. Novibet aims to provide an entertaining, immersive experience and ORYX can guarantee such an offering.
Bragg and Novibet’s Partnership Could Be Destined for Success
Bragg is a fast-growing global gaming technology group that owns B2B companies in the iGaming industry. Established in 2018, Bragg has created a strong foothold in key markets across Europe, LatAm, and North America. In May, Bragg announced its acquisition of Spin Games, a Nevada-based B2B gaming technology and content provider with licenses in key regulated US markets. The definitive merger is valued at $30 million.
Bragg recently appointed Chris Looney as its CCO. When commenting on the new partnership deal between Bragg and Novibet, he said that the company has what it takes to run in Greece and this collaboration with Novibet is essential because it would distribute ORYX’s content to one of the biggest brands in the country.
Since 2010, Novibet offers online sports wagering and casino games in key markets like Greece and the UK. With its constantly growing customer base and cutting-edge content, Novibet is an established gaming company with operations across Europe. The company has licenses from HGC, ADM, MGA and the UKGC. Its offering is constantly evolving to meet players’ demands and exceed expectations.
Novibet Casino Manager Fotini Matthaiou said that ORYX has a portfolio of great titles and players in Greece will appreciate them.
Novibet Will Distribute Oryx Content across Italy and the UK
After its successful integration, Novibet customers will access ORYX’s premium content offering of hit titles. Under the deal, Novibet is to distribute provider’s content across the Italian and the UK markets. Later this year, ORYX expects to receive a UKGC license and have its first titles certified for Italy.
Looney said that, by strengthening its position in Greece, the deal would also provide an opportunity for ORYX in the future to expand in other regulated markets.
As part of its expansion strategy, Bragg has also announced that it plans to enter regulated markets in Europe, North America and other parts of the world in the future.
Matthaiou said that Novibet is thrilled to have ORYX on board when expanding its portfolio and looks forward to a fruitful collaboration.