Creative development studio BF Games has taken its games portfolio live with leading operator PariMatch through a direct integration, significantly enhancing its reach in the CIS region.
Parimatch customers now have access to BF Games’ entire library of 64 titles, including classic hits such as Book of Gods, Stunning Hot, Crystal Mania and Hot Classic, as well as new and innovative titles Cave of Fortune, Star Settler and Stunning Cube.
The supplier’s content has initially gone live with the Parimatch.com brand and will later be available in Belarus.
Parimatch is one of the leading betting and gaming operators in the CIS region with a presence in more than ten countries.
The agreement will see BF Games further expand its footprint across several markets where its content is also offered in land-based venues and has a big fan following.
Claudia Melcaru, Head of Business Development at BF Games, said: “As our games are performing extremely well in CIS, we are thrilled that our content is now available to Parimatch’s customers across several markets following a successful direct integration.
“Our growing games portfolio offers titles for all player preferences and demographics, and we look forward to reaching an even wider audience together with Parimatch.”
Yury Filipchanka, Head of Online Casino at Parimatch Belarus, said: “We are always looking for new and fresh content and BF Games’ portfolio offers great diversity that already has proven success in many of our core markets. We are confident that our partnership will allow us to strengthen our market position and expand our client base. In the near future, we are planning to organise various activations with BF Games to attract more new players.”