NASCAR and in-venue sports betting marketing and technology platform BettorView are partnering to deliver NASCAR content at venues located within legal online betting states across the nation.
The deal marks BettorView’s first partnership with a professional sports league and is designed to help drive engagement and strengthen NASCAR’s foothold in the growing sports betting landscape.
“This collaboration will allow us to deliver NASCAR-specific content to a massive number of people actively engaged with sports betting,” said Joe Solosky, Managing Director, Sports Betting. “NASCAR’s handle is increasing at a healthy rate and this partnership will deepen our connection with this growing audience on a national scale.”
BettorView provides on-screen touch technology, brand ambassador activations and digital content marketing to more than 1,000 in-venue screens nationwide.
With the start of the NASCAR Playoffs pending, the company will showcase customized stats, analytics and odds alongside special sports betting promotions in restaurants, bars, stadiums, and NASCAR tracks located in states where betting is legal, reaching millions of highly engaged sports fans.
Seth Schorr, CEO of BettorView, explained: “Since its inception, the vision for BettorView has been to enhance and reimagine sports fans’ in-venue experiences with our technology and industry expertise.
“As a gaming and venue operator, it’s exciting to partner with NASCAR, whose long-term strategy in the gaming space is as innovative, as it is focused on serving its fans and sportsbook partners alike.”
In the past two years, NASCAR entered into a series of partnerships with world-class brands to better position the sport in the sports betting space. Sportradar signed on as its integrity partner, BetGenius as its data provider, Penn National Gaming, BetMGM, and WynnBET as Authorized Gaming Operators, IMG Arena as its international streaming partner, and EquiLottery and LEAP in the lottery and virtual gaming spaces, respectively.