Running off the well-known BtoBet sportsbook, Bettarget.com is now the first brand that is launched on the platform of Aspire Global. According to Aspire Global, the partnership with Bettarget.com is a major step toward further growth and, thanks to this integration, Bettarget.com will be able to offer its services to the Irish market.
The CEO of Aspire Global, Tsachi Maimon, said that with this new launch, the company once again proves its ability to integrate a project that it recently bought and that presents yet another key step in the growth strategy and its effective execution.
The Sportsbook Will Open Up New Markets and Opportunities
While speaking about the new partnership, Maimon added that, thanks to the sportsbook, numerous opportunities for growth with existing and new customers will appear. Additionally, a major emphasis will be put on Latin America, Europe, and the US. Aspire Global also noted that with additional regulatory approvals, the provider will be able to provide BtoBet to more brands by the time 2021 ends.
The acquisition of Bettarget.com is not the start of a new growth phase. In fact, BtoBet started that process earlier this month after the appointment of a new Chief Technology Officer, Guy Gani. The main focus of BtoBet in the past year has been technological development.
That is why the company opened up a new tech hub in Ohrid, North Macedonia, while also having a presence in the capital of the country – Skopje. BtoBet explained that the hub in Ohrid will specialize in product management, data analytics, software development engineering, setup processes and integrations. All of these sectors will be of key importance to the aforementioned growth strategy.
BtoBet Offers Numerous iGaming and Sportsbook Solutions
As a software provider, BtoBet has a major focus on European, African and Latin American markets, and it has a very rich portfolio of games. It offers over 8,000 games by more than 100 game providers and it even features virtual sports games and lottery games.
The company headquarters are in Gibraltar, but BtoBet also has offices in Skopje, as well as a tech hub in Ohrid, North Macedonia. One of its products includes a solution platform called Neuron 3, which provides operators with the best business management tools that allow them to build a unique betting experience. It involves robust tools for back-office management, analytics and CRM, as well as total freedom to build the betting experience around the players.
The product integration, regardless of whether the operator is a sportsbook, live casino or online casino, lottery or any other type of online gambling.