The initial offering includes casino, sportsbook and poker under the EuropeBet brand.
Parallel to the launch, Betsson has opened an office in Minsk responsible for customer service as well as administrative and operational activities.
Europebet.by is the first brand to offer poker in the Belarusian market. Several gaming providers are already on board and a wider portfolio of games by other suppliers will be added shortly. A live Casino offering will also be introduced in the coming weeks.
Pontus Lindwall, CEO of Betsson AB said, “Building on the success of Europebet in Georgia, the expansion into nearby Belarus is a natural step in our business growth strategy. We started looking into this market back in 2019 and have been preparing for this expansion ever since. As an operator, we will be introducing a high-quality and entertaining product, an excellent customer experience, innovative technology as well as providing multiple job opportunities through our new office in Minsk.”